As a mother of three children, I have the same dreams and goals that every mother has – to provide for my kids and bring them up to realize their full potential. Providing for kids is not difficult for most parents living in the United States, and so it is often easy for us to forget how blessed we are in this regard.
I have been traveling for over 10 years now and have come to appreciate the beauty of major cities across Europe, Asia and North America. But I have also seen and experienced parts of the world that people tend to forget. Places where kids have no parents, have little or no access to education, or simply don’t have the basic necessities of life. These kids need our help and we need to do our part.
Clothing is regarded among the most basic needs that many children around the world lack of. With this in mind, it has become our purpose to answer this need, and with your help, we can achieve this goal:
For each item you purchase, we will provide a piece of clothing to a needy child. You buy one, We give one.
It's that simple.
We are partnering with Hope Worldwide, an international charity that has been dedicated to serving the poor and the needy on all six continents since 1991. Their worldwide reach will allow us to provide to needy children around the globe.
Thank you for supporting our cause.
While Our Purpose defines the reason behind our company, our products define our commitment to bringing joy to mothers and daughters. There is no bond stronger than that of a mother and a child, and what better way to express this than through mother-daughter fashion!
In mommy's shoes.
Daughters inherently want to be like mommy. We've seen it from our daughters time and time again -- walking in mom's heels, exploring mom's make-up bag in an attempt to apply powder on her cheeks or lipstick on her lips, dragging mom's purse across the living room floor in a futile attempt to carry it... you get the picture. Your child tries her best to express her love and admiration in every way possible. We provide an opportunity for her to express this through her outfits!
Your goals are our goals.
Every mom's goal is for their child to be loved, to feel loved, and to feel important. The products that we offer are designed to bring joy to your child -- you cannot imagine the happiness brought to a little girl, knowing she looks like her mommy!
But it doesn't just stop there. We pay attention to what kids want to wear. We select products that have excellent quality and comfort, and at the same time have adorable designs to make sure the kids want to wear them.
Moms, we know what you're thinking: "I want me and my daughter to match, but there aren't a lot of nice styles out there". We hear you. Our clothing line isn't designed to make you look like an overgrown toddler, they're designed to make a fashion statement!
We aren't your typical clothing company.
The fashion industry is typically driven by ever-changing trends. We don't always go by trends - we also carry styles that can be worn year-round.
We do our part to be environmentally responsible. Some of our products are made from organic materials, vegan materials or recycled materials.
We place philanthropy at the core of our business - it's not just an afterthought. We're here to help less fortunate kids and moms here and across the globe. It just so happens that we decided to use fashion as a way to get this done. Just imagine the impact it would have on a child knowing that what you wear helps others. At the end of the day, it isn't our products that will create a positive impact on the world - it's the people that buy them.
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